Monday, November 4, 2019

150 years of postcards

Last month was a month of celebration for those who like postcards. On the 1st of October postcards celebrated its 150th anniversary greeting cards and this occasion had special attention from the postcrossers. To celebrate this unique anniversary, several meetings, exhibitions and lecture were held all over the world, were creates postcards and special cancellations marks... so many initiatives to celebrate those pieces of paper that offer us so much joy.
Cards!! These were sent by Paula, Vanesa and Maria do Céu.

How and when did it all start? On the 150 years of cards  page, we can find some relevant dates to the history of the postcard.

Tracing back the origins of the picture postcard is difficult because postcards were not simply invented — instead, they evolved. Their history is inevitably linked with the development of the postal service, but also features innovations in printing and photography (...).


In Austria-Hungary, Dr. Emanuel Herrmann (a professor of Economics from Vienna) wrote an article in the Neue Freie Presse pointing out that the time and effort involved in writing a letter was out of proportion to the size of the message sent. He suggested that a more practical and cheaper method should be implemented for shorter, more efficient communications. 

concept by postcardbazaar © 2019
His recommendations impressed the Austrian Post, who put them to practice on October 1st 1869, resulting in the Correspondenz-Karte, a light-brown 8.5x12cm rectangle with space for the address on the front, and room for a short message on the back. The postcard featured an imprinted 2 Kreuzer stamp on top right corner, costing half the price of a normal letter.
The postcard was born!

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